Instructions

Use this template to build a clear, compelling value proposition that answers:

"Why should someone choose us over any other option?"

How to Use:

  1. Start by identifying your target customer and their problem.
  2. Map your product’s core benefits and differentiators.
  3. Compare against competitors or alternatives.
  4. Use the framework to draft your core value proposition statement.
  5. Refine it with real customer language (interviews, surveys, reviews).

Target Customer

Who is this for? Describe the specific segment or persona (e.g. "Busy SaaS CMOs at Series A startups")
Their context What situation or trigger makes them start looking for a solution?

Their Problem

What are they trying to fix, solve, or improve? • • •

Your Solution

What do you offer that solves that problem?

Product/Service Name
Key Benefit (Most important outcome or transformation)
Supporting Features (3–5 features that enable that benefit)

Why It’s Better (Differentiators)

What makes your solution unique or clearly superior?

Differentiator Why It Matters to the Customer

Competitive Alternatives