Use this scorecard to evaluate each tool against key criteria.
Each criterion is scored from 1 (poor) to 5 (excellent).
Use weighted scores to prioritize what matters most.
| Criteria | Weight | Tool A | Tool B | Tool C |
|---|---|---|---|---|
| Features & Capabilities | 30% | [1–5] | [1–5] | [1–5] |
| Ease of Use / UX | 20% | [1–5] | [1–5] | [1–5] |
| Integrations | 15% | [1–5] | [1–5] | [1–5] |
| Cost (Value for Money) | 15% | [1–5] | [1–5] | [1–5] |
| Support & Documentation | 10% | [1–5] | [1–5] | [1–5] |
| Implementation Speed | 10% | [1–5] | [1–5] | [1–5] |
| Total Score | 100% |
| Field | Example |
|---|---|
| Use Case / Need | Lifecycle email automation |
| Decision Maker | Head of Marketing |
| Date Evaluated | Sept 10, 2025 |
| Pricing Tier | $299/mo (mid-tier) |
| Contract Terms | Monthly / Annual / Free trial |
| Notes | Tool B lacks integration with CRM |