© The Startup Marketing Playbook
Chapter 1 & 2: The First 90 Days
Chapter 3: Brand as the Foundation
Chapter 4: Get Stakeholder Buy In and Track What Matters
Chapter 5: Customer Insights and Personas
Chapter 6: Mapping the Customer Journey
Chapter 7: Messaging That Converts
Chapter 9: Winning SEO Content
Chapter 10: Product Led Growth
Chapter 11: Email and Retention
Chapter 12: Account Based Marketing
Chapter 14: Social and Community
Chapter 15: PR and Thought Leadership