Instructions for Use

Step 1: with as many stakeholders as possible. Think broadly.

Step 2: assess their influence, interest, and alignment. Be honest and specific

Step 3: Plot key individuals on the Priority Matrix.

Step 4, create a plan for engaging each stakeholder appropriately.

Stakeholder Mapping Worksheet

Step 1: List All Stakeholders

Start by listing every stakeholder who can influence or is influenced by marketing.

| Stakeholder Name | Role/Title | Department/ Org | Internal/ External | Notes | | --- | --- | --- | --- | --- | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Step 2: Define Stakeholder Interests & Influence

Stakeholder Name	Key Interests / Concerns	Influence on Marketing (High/Med/Low)	Interest in Marketing (High/Med/Low)	Alignment (Yes/No/Unknown)

Step 3: Stakeholder Priority Matrix

Use the matrix to plot stakeholders based on influence (Y-axis) and interest (X-axis).

Place their names in the appropriate quadrant below:

	High Influence	Low Influence
High Interest	Manage Closely	Keep Informed
Low Interest	Keep Satisfied	Monitor (Minimal Effort)

You can sketch this as a 2x2 grid or use sticky notes in a workshop.

Step 4: Stakeholder Engagement Plan

Stakeholder Name	Engagement Strategy	Meeting Cadence	Preferred Communication Channel	Owner