Purpose: These interview guides help you understand stakeholder expectations, gather critical context, and build relationships that will be essential to your success as marketing leader.

Timeline: Complete these interviews during your first 2-3 weeks. Don't wait until you "know more", your fresh perspective and genuine curiosity are advantages.

Before the Interview:

• Schedule 45-60 minutes (CEO/founders may need longer)
• Send a brief agenda 24 hours ahead: "I'd love to understand your perspective on marketing opportunities and challenges"
• Choose a comfortable setting where they can speak freely
• Prepare to take handwritten notes, record it possible
• Review any recent company updates, financial reports, or strategic documents

During the Interview:

• Start with appreciation: "Thank you for taking time to help me understand..."
• Listen 80%, talk 20%, resist the urge to immediately offer solutions
• Ask follow-up questions: "Can you give me an example?" or "What would that look like?"
• Take notes on both facts and emotions. How do they feel about current marketing?
• If they ask about your plans, redirect: "I want to understand your perspective first before sharing ideas"
• End by asking: "What questions should I have asked that I didn't?"

After the Interview:

• Send a thank-you email within 24 hours with 2-3 key takeaways
• Document insights immediately while fresh in your memory
• Look for patterns across interviews—where do perspectives align or conflict?
• Identify any immediate actions you can take to address concerns