Stakeholder Communication Schedule - Instructions for Use
Use this template to document your communication and reporting plan for key stakeholders.
Clear, consistent communication builds trust and ensures marketing is aligned with business priorities.
How to Use:
- List all stakeholders who need updates from marketing.
- Define what they care about (e.g. performance, launch updates, campaign plans).
- Choose the frequency and channel that suits their preferences.
- Assign an owner to ensure reporting goes out on time.
- Send the email template below to each stakeholder to set expectations.
Communication Schedule Table
| Stakeholder Name |
Role |
Update Type |
Frequency |
Channel |
Owner |
Notes |
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Email Template – Stakeholder Communication Plan
Subject: Marketing Update Schedule – What to Expect
Hi [Stakeholder First Name],
As part of our commitment to transparent and aligned marketing, I’ve set up a communication schedule so you know exactly what updates you’ll receive from the marketing team and when to expect them.
Here’s what you can expect:
- Update Type: [e.g. Monthly performance report, campaign launch overview]
- Frequency: [e.g. First Monday of every month]
- Format/Channel: [e.g. Email summary + dashboard link / Slack message / 15-min call]