Instructions

Use this brief to guide content creation that is optimized for both search engines and real users.

It ensures clarity on keywords, structure, intent, and tone — reducing back-and-forth and increasing quality.

✅ Tip: Use this for blog posts, landing pages, or product content. Attach briefs to Notion tasks or share with freelance writers.

Basic Info

Content Title [Working title for the article/post]
Writer/Owner [Who's creating it?]
Target Word Count [e.g. 1,000–1,500]
Deadline / Publish Date
Content Type Blog / Guide / Landing Page / Resource Page
Stage of Funnel TOFU / MOFU / BOFU

SEO & Keyword Strategy

Primary Keyword
Search Intent Informational / Commercial / Transactional
Target SERP Features Featured snippet / People Also Ask / Top stories
Secondary Keywords [List 3–5 related terms to include]
Internal Link Targets [Existing content to link to]
External Link Targets [High-authority sites to reference]
Meta Title Suggestion [≤ 60 characters]
Meta Description [≤ 155 characters]
URL Slug [example: /async-team-communication]

Structure & Outline (Suggested)

Provide a working outline or headings to guide structure.

Use H2s and H3s based on keyword themes and SERP analysis.

H1: [Title] H2: What is [Topic]? H2: Why is [Topic] important? H2: Key benefits / use cases H2: How to get started with [Topic] H2: FAQs about [Topic] H2: Final thoughts / CTA

Voice, Style, and Tone

Voice Guidelines e.g. Conversational, authoritative, confident
Reading Level e.g. Year 8 / B2 / Accessible to all readers
Tone e.g. Friendly but expert, startup-savvy
Formatting Tips Use bullet points, short paragraphs, images
CTA to Include “Start your free trial”, “Download the guide”, etc.

Assets & Visuals

Image/Graphic Ideas e.g. Flowchart, comparison table, screenshots
Embed Video or Demo? Yes / No
Design Needed? Yes / No (flag for design team)

Success Criteria

What does good look like?