For external marketing projects: branding, media, web, strategy, content, etc.

📌 Section 1: Project Overview

• Project Name:

  e.g. "Website Redesign for Product Launch"

• Company Background:

  1–2 sentences on what your business does and who you serve.

• Project Goal:

  What do you want to achieve? (e.g. increase conversions, refresh brand identity)

• Key Deliverables:

  List or bullet format. Be clear and specific.

  E.g. “Homepage redesign, 5 landing pages, mobile optimization”

• Budget Range:

  Be transparent or give a ballpark (e.g. $15K–$25K)

• Timeline / Deadline:

  Start and end dates, or key phases (design, dev, launch)

🔍 Section 2: Scope & Requirements

• Target Audience:

  Who the work is for. (e.g. Tech buyers, Gen Z, SMBs)

• Tone / Style Preferences:

  Link to brand guidelines or examples you like.

• Functional / Technical Requirements:

  If relevant — integrations, platforms, file formats, accessibility needs, etc.

• Internal Stakeholders:

  Who will approve or review the work

🧩 Section 3: What to Include in Your Proposal

Ask vendors to include:

• Team bios & relevant experience
• Portfolio/examples of similar work