A quick win must meet ALL three criteria:
Review your marketing audit and stakeholder interviews. List opportunities that scored high impact but require minimal resources:
| Opportunity | Why It's High Impact | Time/Cost Required | Confidence Level (1-10) |
|---|---|---|---|
| Example: Fix broken contact form | Losing 50+ leads/month | 2 hours | 9 |
Based on stakeholder feedback, what language or messaging needs immediate updates?
| Current Message/Copy | Problem Identified | Quick Fix | Where to Update |
|---|---|---|---|
| Example: "Enterprise software" | Customers say "business management tool" | Change homepage headline | Website, ads, email sig |
What's currently working but could work better with small tweaks?
| Current Activity | Performance Issue | Quick Optimization | Expected Impact |
|---|---|---|---|
| Example: Email newsletter | 18% open rate | A/B test subject lines | +5-10% open rate |
What manual tasks could be automated or streamlined quickly?
| Manual Task | Time Spent Weekly | Automation Solution | Time Savings |
|---|---|---|---|
| Example: Social media posting | 3 hours | Schedule posts in Hootsuite | 2.5 hours |