Use this template with your team to ideate creative directions before committing to production. It works best when:
| Prompt | Your Notes |
|---|---|
| What are we trying to achieve? | e.g. Generate trials, increase AOV |
| What funnel stage is this? | TOFU / MOFU / BOFU |
| Primary KPI | e.g. CTR, ROAS, CPA, Cost per Lead |
| Prompt | Your Notes |
|---|---|
| Who are we targeting? | e.g. Remote team leads, content creators |
| What do they care about? | e.g. Time-saving, credibility, price |
| What pain points can we solve? | e.g. Too many meetings, low productivity |
| What motivates them emotionally? | e.g. Status, freedom, confidence |
| Prompt | Brainstorm |
|---|---|
| What offer or hook can we use? | e.g. Free trial, discount, exclusive guide |
| What’s our “big promise”? | e.g. Save 5 hours/week, No meetings needed |
| What makes this offer believable? | e.g. Testimonials, screenshots, stats |
| Prompt | Hook / Angle Ideas |
|---|---|
| What pain or problem can we lead with? | e.g. “Ditch the daily standup” |
| What transformation can we show? | e.g. “From chaos to calm in 10 minutes/day” |
| What social proof can we use? | e.g. “100k+ teams use [Product]” |
| Possible headlines | “Your team deserves fewer Zoom calls” |
| CTA ideas | “Try it free”, “See it in action” |
| Prompt | Visual Ideas |
|---|---|
| Visual styles to explore | UGC, product demo, animation, real people |
| Image or video concepts | Screencast, testimonial reel, before/after |
| Text overlays or subtitles | Yes / No — Key phrases to highlight |
| Aspect ratios / platforms | 1:1 (Meta), 9:16 (TikTok), 16:9 (YouTube) |
| Prompt | Decision |
|---|---|
| Top 2–3 ideas to test first | [List] |
| What variants do we want (A/B)? | [Copy / visual / CTA] |
| Who’s producing each asset? | [Name / Team] |
| Deadline to brief or launch | [Date] |