Use this to assess your team’s product-led growth maturity across 5 key areas. Score each item 1–5, then identify where to invest next.
| Pillar | Criteria | Score (1–5) | Notes / Evidence |
|---|---|---|---|
| User Onboarding | Is onboarding self-serve and intuitive? | ||
| Activation | Do users reach a clear ‘aha’ moment quickly? | ||
| Monetization | Is there a seamless path from free to paid? | ||
| Product Usage Visibility | Can the team see how users engage with key features? | ||
| Cross-functional Alignment | Are product, marketing, and support aligned around PLG metrics and motion? |
✅ Tip: Totals between 20–25 = mature PLG motion. 10–19 = room to grow. Under 10 = foundational work needed.