Use for blog posts, landing pages, or any indexed page.
Keyword Optimization
- [ ] Primary keyword in the H1 (main title)
- [ ] Primary keyword appears in the first 100 words
- [ ] 1–2 secondary keywords naturally included
- [ ] Keyword in URL slug (e.g.
/async-updates-for-teams)
- [ ] Keyword used in at least one subheading (H2)
- [ ] Avoid keyword stuffing (aim for natural usage)
Content Quality
- [ ] Original, valuable content - not AI-only or duplicated
- [ ] Fully answers the user’s search intent
- [ ] Structured with H2s/H3s, short paragraphs, and lists
- [ ] Word count matches or exceeds top-ranking competitors
- [ ] Includes fresh data, insights, or unique POV
- [ ] Optimized for a reading level of Year 8–10 (or B2 level)
On-Page SEO Elements
- [ ] Meta Title includes keyword (≤ 60 characters)
- [ ] Meta Description includes keyword and CTA (≤ 155 characters)
- [ ] Alt text added to all images with descriptive text
- [ ] Internal links to 2–3 relevant site pages