Use Case: SaaS – Async Communication Tool for Remote Teams
Use this template to evaluate and rank keywords across SEO and paid search efforts. It will help you:
| Keyword | Search Volume | Keyword Difficulty | CPC ($) | Intent | Relevance (1–5) | Current Rank | Opportunity Score (1–5) | Notes / Content Ideas | Priority |
|---|---|---|---|---|---|---|---|---|---|
| async video updates | 1,500 | 38 | 3.10 | Transactional | 5 | Not ranked | 5 | Landing page + explainer video | High |
| remote team communication | 4,200 | 52 | 2.60 | Commercial | 5 | #19 | 4 | Comparison blog + gated checklist | High |
| team status updates | 1,000 | 33 | 1.90 | Informational | 4 | Not ranked | 4 | Blog + short-form video series | Medium |
| standup alternatives | 850 | 25 | 2.20 | Commercial | 5 | Not ranked | 5 | “Skip the daily standup” blog | High |
| best tools for remote teams | 3,800 | 59 | 4.40 | Commercial | 4 | #28 | 3 | Listicle with partner mentions | Medium |
| video messaging app | 2,000 | 46 | 3.80 | Transactional | 3 | Not ranked | 3 | Competitive positioning page | Low |
| Column | Purpose |
|---|---|
| Search Volume | Average monthly searches (from Ahrefs, SEMrush, or Google Keyword Planner) |
| Keyword Difficulty | SEO competition rating — varies by tool (lower = easier to rank) |
| CPC | Cost-per-click for paid ads (optional, for PPC targeting insights) |
| Intent | Informational / Commercial / Transactional |
| Relevance | Alignment with product & audience (1 = low, 5 = perfect match) |
| Current Rank | Your current Google ranking, if applicable |
| Opportunity Score | 1–5 subjective score balancing volume, intent, difficulty, and relevance |
| Notes | Use case ideas, gaps, or page suggestions |
| Priority | High / Medium / Low (based on strategic opportunity) |