1. Welcome Series (3–4 Emails)

Email Goal Subject Line Example CTA
Welcome Thank them + set the tone “Welcome to [Brand]! Here's 10% off” “Shop now”
Brand Story Build emotional connection “Why we started [Brand]” “Explore our mission”
Product Focus Introduce hero products “Our bestsellers (and why people love them)” “Shop bestsellers”
Social Proof Reviews / community content “100,000 customers can’t be wrong” “See the reviews”

2. Abandoned Cart (3 Emails)

Email Timing Subject Line CTA
Reminder 1 hour after abandonment “Did you forget something?” “Return to cart”
Incentive 12–24 hrs later “Here’s 10% off to complete your order” “Claim your discount”
Scarcity / Final 48 hrs later “Last chance before it sells out…” “Shop now”

3. Post‑Purchase Series

Email Goal Subject Line CTA
Thank You Confirm purchase + delight “You’re in! Thanks for your order 🙌” “Track your order”
How to Use Support success “Make the most of your new [Product]” “See usage tips”
Review Request Collect social proof “How did we do? Leave a quick review” “Leave a review”
Cross-Sell Increase AOV / LTV “Pairs perfectly with your purchase…” “Shop accessories”

4. Re-engagement / Winback

Email Type Timing Subject Line Goal
Inactivity Nudge 30–60 days “We miss you. Here’s 15% to come back” Bring them back with offer
Product Launch As needed “New drop: Just launched 👀” Announce newness and urgency
Loyalty / VIP After 2+ orders “Thanks for being a loyal customer 💛” Build relationship, create advocates

Final Notes for Beginners