Stakeholder Communication Schedule - Instructions for Use

Use this template to document your communication and reporting plan for key stakeholders.

This template helps you run structured customer interviews that surface actionable insights about your audience’s needs, motivations, and buying decisions.

How to Use:

1. Schedule 30–45 minute interviews with ideal or existing customers.
2. Use the script below as a guide — keep it conversational.
3. Capture quotes and key insights in the note-taking section.
4. Summarize themes across interviews to inform messaging, product, and channel strategies.

Interview Setup

Interview Script

1. Opening (2–3 min)

“Thanks for taking the time. We're doing these interviews to better understand how people like you think about [problem space]. There are no right or wrong answers, just honest feedback.”

2. Background (5–7 min)

• Tell me about your role and responsibilities.
• What does a typical day look like for you?
• What tools or systems do you use regularly?

3. Problem Discovery (10–15 min)

• What challenges do you face when it comes to [problem area]?
• Can you walk me through a recent time you experienced this?