Document Title: Incident Comms –

[Name] – [YYYY‑MM‑DD]

Status Page: [link]

Slack Channel: [#incident‑YYYYMMDD]

1) Snapshot

• Severity: S1 / S2 / S3 / S4
• Start time: [time, TZ]
• Symptoms: [plain English]
• Affected customers: [segments/regions]
• Next update by: [time]

2) Roles

• Incident Commander: [name]
• Comms Lead: [name]
• Tech/Operations Lead: [name]
• Customer Support Lead: [name]
• Legal/PR Advisor: [name]
• Exec Sponsor: [name]

3) Holding Statement (publish within 30–60 min)

We’re investigating an issue affecting [service/feature] beginning [time, TZ]. Customers may experience [symptom]. Our team is working to restore service; next update by [time]. [status link]

4) Channels & Cadence