Example used: Brightbeam – Async Video Updates for Remote Teams

Instructions

This document is your go-to guide for creating consistent and effective messaging for Brightbeam — whether you're on the internal team or part of a partner agency.

It covers our voice, messaging pillars, examples, and how to speak to the real problems our customers face. Every piece of content should reinforce our position and purpose.

Brand Essence

Brand Purpose Help remote teams stay aligned without more meetings
Brand Promise Clearer communication. Fewer meetings. More momentum.
Tone of Voice Friendly, clear, focused — never corporate or robotic

Core Messaging Pillars

Pillar What It Means Proof Points / Examples
Async-first culture You don’t need another Zoom meeting Record quick updates on your time
Team visibility Everyone stays aligned without status meetings Threads, reactions, daily digest summaries
Clarity over chaos Keep updates concise and outcomes clear 90-second limit per update, auto-transcriptions
Human connection, remotely Communicate face-to-face when it matters Video-first, personal intros, context over text

Value Proposition

Brightbeam helps remote teams communicate clearly without adding more meetings.

With short-form async video updates, teams stay aligned, reduce meeting overload, and move faster — no matter the time zone.

Tone of Voice Guidelines

Do Don’t
Be relatable and real Be overly formal or technical
Speak directly to pain or frustration Lead with features or jargon
Use plain English and active voice Use passive or corporate speak
Focus on outcomes and clarity Talk about specs or product complexity

Messaging Hierarchy Template

Use this framework for landing pages, email copy, or ads:

  1. Headline (Problem or outcome)

    “Stop wasting time on status meetings.”

  2. Subhead (What Brightbeam does)

    “Async video updates for teams who hate unnecessary meetings.”

  3. Key Benefits

    • 90-sec video updates

    • Transcriptions & summaries

    • Team-wide visibility, async

  4. Social Proof or Differentiator

    • Trusted by 2,000+ teams across 18 time zones

    • Featured in Fast Company, TechCrunch

  5. CTA

    “Try Brightbeam free for 14 days →”

    “See how async updates can save your team hours.”