Organize ideas around 4–6 consistent themes
| Pillar Name | Description / Goal | Example Content Types | Owner | Status |
|---|---|---|---|---|
| 🎯 Education | Teach audience something useful | Tips, frameworks, carousels, videos | Dom | Active |
| 🧠 Thought Leadership | Share unique perspective / trend analysis | POV posts, contrarian takes, founder quotes | Dom | Active |
| 💬 Community | Engage and start conversations | Polls, questions, comment bait | Social Mgr | Active |
| 🛠️ Product/Service | Promote value without hard-selling | Feature drops, how-tos, use cases | Growth | Active |
| 📸 Behind-the-Scenes | Show culture, team, customer love | Team shots, memes, event recaps | Content | Optional |
| ⭐ Social Proof | Build trust with credibility | Testimonials, reviews, customer wins | Growth | Optional |
✅ Use a Notion Board View with each Pillar as a Grouping Tag.
✅ Add a "Platform" multi-select: IG / LinkedIn / TikTok / Email / Blog
✅ Track ideas from Draft → Scheduled → Posted → Repurposed