Use this worksheet to benchmark 5 competitor websites across key dimensions — from messaging and SEO to UX and conversion tactics.
This will help you:
| Category | Your Brand | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Competitor 5 |
|---|---|---|---|---|---|---|
| Homepage Headline | ||||||
| Subheadline | ||||||
| Primary CTA | ||||||
| Top Nav Structure | ||||||
| Messaging Tone | Friendly/Technical/Other | |||||
| Pricing Page Clarity | Visible/Hidden | |||||
| Free Trial / Demo Offer | Yes/No | |||||
| Social Proof (logos, quotes) | Yes/No + Example | |||||
| Speed / Performance | Fast/Average/Slow | |||||
| Mobile Optimization | Good/Fair/Poor | |||||
| SEO Title / Meta Description | Copy + character count | |||||
| Blog or Resource Center? | Yes/No | |||||
| Content Gating? | Yes/No + Example | |||||
| Lead Capture Strategy | e.g. pop-ups, footer forms | |||||
| Unique Positioning Hook | “Work without meetings” |
| Who does this best? | Why? |
|---|---|
| Best homepage headline | |
| Strongest CTA | |
| Best content/resource strategy | |
| Most unique brand positioning | |
| Most aggressive lead capture |
✅ Tip: Run this exercise every 6–12 months or before a major web refresh. Add screenshots or Loom videos to capture experiences.