Use this template to define your naming structure and generate consistent, searchable campaign names.
Stick to lowercase, no spaces (use underscores _), and order consistently.
[channel][audience][objective][contenttype][variant]
| Component | Purpose | Example Values |
|---|---|---|
channel |
Advertising platform | fb, ig, li, yt, tt, gg |
audience |
Segment or persona | remoteteams, founders, australia |
objective |
Campaign goal | leads, conversions, awareness |
contenttype |
Creative type | video, ugc, carousel, static |
variant |
Creative/testing variation | v1, v2, hookA, darkmode, copyB |
| Channel | Audience | Objective | Content Type | Variant | Full Campaign Name |
|---|---|---|---|---|---|
| fb | remoteteams | leads | video | v1 | fb_remoteteams_leads_video_v1 |
| li | founders | awareness | carousel | hookA | li_founders_awareness_carousel_hookA |
| tt | australia | conversions | ugc | darkmode | tt_australia_conversions_ugc_darkmode |