| Prompt | Your Brand's Style |
|---|---|
| Brand Personality | Friendly, confident, helpful (not pushy) |
| Tone of Voice | Conversational, energetic, plainspoken |
| Writing Style | Short sentences, active voice, avoids jargon |
✅ Use emojis only if they match the context or audience.
✅ Use contractions to sound human (e.g. we’re, it’s, you’ll)
| ✅ Do This | 🚫 Not This |
|---|---|
| Speak like a real person | Sound robotic or overly formal |
| Use benefit-led headlines | Lead with product specs |
| Be specific and helpful | Be vague or try to sound clever |
| Talk with, not at, your audience | Preach or oversell |
| Use everyday language | Use corporate buzzwords |
| Use Case | Prompt Example |
|---|---|
| Social Post | “If your Monday looks like this… you need [X]. Here’s why ↓” |
| Headline | “Save 5 hours a week with async updates” |
| CTA | “Try it free” / “Get the guide” / “Book your demo” |
| Product Description | “Designed for people who actually work on the go — light, tough, fast.” |
| Error Message | “Oops! Something broke. Let’s fix it together → [CTA]” |
| Trait | Definition | Example |
|---|---|---|
| Friendly | Welcoming, helpful, like a good teammate | “Let’s get you sorted.” |
| Confident | Assured but never arrogant | “We’ve helped 10,000+ remote workers do more.” |
| Curious | Encourages exploration and learning | “What if your team could skip standups forever?” |
| Direct | Clear, concise, and gets to the point | “Here’s how it works — no fluff.” |