Deliver value early and often to convert new users into active users.
| Timing | Goal | Subject Line Example | CTA | |
|---|---|---|---|---|
| Welcome | Day 0 | Set expectations, intro product | “Welcome to Brightbeam — Let’s Get Started” | “Start Your First Update →” |
| Aha Moment | Day 1–2 | Drive first meaningful action | “3 Teams Crushing Async with Brightbeam” | “Record Your First Video →” |
| Feature Deep Dive | Day 4–5 | Highlight sticky features | “You Haven’t Tried This Yet (But Should)” | “Explore Threads & Reactions” |
| Success Stories | Day 7 | Social proof and outcome-driven | “How [Customer] Saved 5 Hours a Week” | “Try Their Workflow →” |
| Conversion Nudge | Day 10–14 | Upgrade prompt or paywall unlock | “Unlock More with Brightbeam Pro” | “Compare Plans →” |
✅ Include product usage triggers to personalize timing when possible.